Alex Crook

SEO-Certified Technical Content Writer

Turning complex ideas into clear, effective content

SEO-certified writer transitioning into technical writing, creating work that blends clarity, structure, and approachability. After all, simplicity is the name of the game.
Browse some of my work below, from grant snippets and documents to web pages and content pieces. Happy reading!
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Documents

September 11th, 2025

Graduate School Marketing Proposal (PDF)

Graduate-level marketing proposal containing long-form content and branded content optimization

September 4th, 2025

UC Riverside Men's Soccer Record Book (PDF)

Historical records document utilizing database-to-content integration, congruent with editorial and graphic styling conventions

September 4th, 2025

UC Riverside Women's Volleyball Game Notes (PDF)

Broadcaster-centric statistical documentation crafted and regularly curated using standardized terminology and data-driven storytelling

Content Writing

October 13th, 2025

Press Release

Press release announcing NCAA Division I college volleyball award recognition

September 11th, 2025

Grant Snippet

Knowledge-based impact statement using fan engagement content strategy and attendance data to highlight the importance of men's basketball's campus and community influence

September 11th, 2025

UC Riverside Donor Email

Stakeholder-centric personal message using CTAs and historical knowledge to strengthen connections with donors and alumni

June 15th, 2025

Fatherhood, Beyond the Touchlines

Long-form human interest content using immersive writing techniques to further brand positioning

January 16th, 2023

Event Recap

Fan-centric long-form narrative recap through data storytelling, summaries, and key takeaways

June 27th, 2016

Tim Howard Is Coming to Colorado, and He’s Bringing His Work Ethic With Him

Forward-looking narrative providing contextual background with data, quotes, and expert insight

Social Media Copy

September 4th, 2025

Evergreen Social Copy

Fun, lighthearted evergreen social copy highlighting recent athletic performance

September 4th, 2025

Live Event Social Copy

Time-sensitive social copy leveraging word play and multimedia integration to highlight athletic success and increase overall brand awareness

Web Pages

September 12th, 2025

UCR Athletics Compliance Webpage

Topic-based authoring and user intent alignment-heavy educational online resource for NCAA Division I student-athletes and families

September 4th, 2025

Pacific Athletics Traditions Page

Fan-centric content hub containing historical facts and figures

September 4th, 2025

UCR Athletics Visitor's Guide

Fan-centric web page using anchor text optimization to showcase local attraction guides, transportation & accessibility info, and campus and city highlights

What People Are Saying

"I've read hundreds of media guides and notes these past 39 years, and yours was one of my favorites. Just the right amount of information and great back stories. Easy to digest and full of fun facts."

Chris McLachlin, Color Analyst, Spectrum Sports

"Alex is a fantastic person to work with. Since I joined the broadcast crew at UC Riverside, Alex’s work has been a vital part of my game day preparation. His ability to use numbers to create stories for the broadcast is unmatched. I’ve improved as a broadcaster because I've been able to work with a great SID and statistician. The notes are timely and always accurate. Thank you so much for your hard work, Alex."

Christian Filimon, Play-by-Play, ESPN+ and CBS Sports Golazo